GAP INC.
Brand Heritage Installation
Creative Direction + Design Development + Fabrication + Installation

SEARCH+RESQ collaborated with GAP Inc. to create a large-scale installation for the company’s San Francisco headquarters, transforming the brand’s history into a physical experience built around storytelling, material, and memory.

Inspired by the geometry of the original lowercase “gap” logo, the installation developed into two large curved wall sculptures incorporating digital media, vintage GAP denim, hardware, and a collection of objects and memorabilia sourced from the company’s history.

Rather than presenting these artifacts as a traditional historical display, they were integrated directly into the architecture—layering objects, materials, imagery, and technology to create a visual narrative connecting GAP’s past with its evolving identity.

Created alongside the installation were two original 5 × 5-foot commissioned artworks exploring many of the same materials and ideas, extending the story beyond the architectural installation and into individual works of art.

The completed project brings together architecture, art, artifacts, and technology to celebrate GAP’s cultural history while creating a new expression of the brand within its headquarters.