TATSU RAMEN POS

CLIENT : Tatsu Ramen

CATEGORY : Product Design / Custom Branded POS Collection

LOCATION : New York + Los Angeles

SERVICES : Custom design + fabrication | Brand Identity | Prototyping | Custom laser etching

ABOUT THIS PROJECT

Following the creation of Tatsu Ramen's large-scale laser-etched feature wall, (see project here) SEARCH+RESQ continued its collaboration with the brand by designing a custom collection of point-of-sale display cases that extended the restaurant's visual identity into a functional object.

The concept emerged during the installation process of the New York restaurant, where SEARCH+RESQ explored opportunities to carry the space's material language and storytelling into additional guest touchpoints. Inspired by the restaurant's natural wood palette and the iconic three-samurai artwork featured in the mural, we developed a series of handcrafted wooden display cases that connected seamlessly with the overall interior experience.

Fabricated from Baltic Birch plywood, each case features custom laser-etched detailing of the samurai imagery, creating a cohesive relationship between the architectural feature wall and the smaller-scale branded elements throughout the restaurant.

SEARCH+RESQ produced a collection of custom cases installed across Tatsu Ramen locations in New York and Los Angeles, demonstrating how thoughtful product design can strengthen brand identity through everyday objects and customer experiences.