BEATS × COCA-COLA
Custom Client Gifts
Custom Laser Etching

SEARCH+RESQ was commissioned to customize a limited series of red Beats headphones as personalized client gifts. Each pair was individually laser etched with the Coca-Cola identity on one side of the headset and the recipient’s name on the other, making every piece unique to the person receiving it.

Working directly with the finished headphones required careful positioning, testing, and precision to achieve a clean, consistent result across more than a dozen pieces—transforming an existing product into a personalized branded object.